Best MLM Success Training -
Making Your New MLM Dealers Stick!

Introduction

Before we can learn how to make our new dealers stick, we must consider what “Stick” means. We, of course, want every person who starts to see the big picture and go on a recruiting mission. The fact is, and we need to accept this right from the beginning, that each person will seek the level of success that they desire and are willing to work for. If a person comes into your business, gets started with the product or service, and never does another thing, they have achieved their goal for their business. That is NOT failure. You have a new friend, and a business associate who loves the product/service, and is better off from the association. If you are wise, you can take advantage of this association and grow your business using a powerful referral system.

Now that we all understand that it is not a tragedy when someone looses interest, we can now focus on how to keep our new dealers or team members happily involved. First, we must examine what are the basic reasons people become inactive, and what we can do to decrease the dreadful thing known to Network Marketers as “Attrition.” It may appear that this is a negative way to begin this book, but really it is not. If we can learn from something negative to create positive results, we are certainly on the right track. Let’s look at some of the basic reasons people loose interest. Some things will be in our control, and some may not.

Bad Timing:   If your new dealer just got a new job, got laid off, got sick, had a death in the family, had a baby, or any other major event in life, now is probably not the time for them to focus on their MLM Business. When we first got started with our business, we had a new recruit that looked very promising. The day before our training session, he went to the home office of his employer, and was “down sized.” I thought, “Well, I hate that happened, but now we can really go to work with our company.” Our new dealer had other feelings. He went into panic mode. All he could think about was getting a job. Another person could have a different reaction. To me, another job is just setting yourself up for the same disappointment, but to him, his job was security for the family. Had he kept that security blanket, he may have been able to get his business off the ground, and not needed the job a year or two later. The best thing to do with a “bad timing” person is to keep in touch and re-contact them every six months and keep them posted on your progress. Timing might be better in a week or two, after they get the new job and discover they hate their new boss.

Unmotivated Person:  There is only one way to combat this challenge: Find motivated people. Be careful not to pin your hopes and dreams on people who are totally satisfied with their circumstances. They may complain, people love to do that, but are they really ready to make a change for the better? There are cost involved in change, and only a few are willing to pay the price of success. Again, you and I probably have a different view than most people in the world. It is not the price of success, but the cost of staying the same that is so much more expensive.

Dealer Never Had A Real Reason To Work:  Some may say this is the same as an unmotivated person, and they could be right, but we will look at some things we can do to Awaken the Dreams of our Team Members! If the person is motivated in other areas of his or her life, they may not have developed a the four fold belief they need to be motivated to succeed. We will cover the four fold belief system that is mandatory for success in a later chapter.

Disillusioned or Disappointed Dealers:  There are several reasons a new dealer can be disillusioned or disappointed. If you have personally experienced any of these things, you will be able to relate to how frustrating they can be. I’ll list a few to help you understand.

• Product or Service not as “life-changing” as was represented to new dealer.

• New dealer not given the support or help promised.

• New dealer let down by the company or leaders in the company.

• New dealer caught off guard when someone they respect discourages them in their business or one of their recruits looses interest.

• New dealer lead to believe that this is an easy business, with little or no real work involved. That would be a lie in any business.

Obviously, there are many things we can do to avoid these disappointing circumstances. We will be looking at the preventative things we can do to keep your team members happy.

Lack of Recognition and Praise:  So many people crave the praise they deserve for a good job. We think it is so important, we have all of chapter ___ dedicated to this subject. Out in the business world, praise is a rare thing. The superior does not like to praises their employees because if the employee looks too good, they might get a promotion out of their department or get their superior’s job! Another thing is the superior may not have the self confidence required to lift up another person. In MLM, just being lavish in your praise and appreciation can keep many people in the business and producing volume. We will address many ideas leaders can implement that will keep people motivated.

Sidetracked By Another “Better” MLM:  There are hundreds of companies out there. Many are good. And many, not so good. All of them come with promises for a bright and exciting future. If a dealer becomes a little discouraged, these other opportunities will become very attractive and pull their attention from the original game plan. There are times when it is time to move on to a different company, but this is no small decision and all aspects should be carefully analyzed. One thing that I believe is an important note. I don’t know a single leader, (there may be one, but I don’t know them) that is earning more than $100,000.00 a year with a single company that is actively working more than one company. Remember the Scripture, “A house divided against itself will fall.” I am not saying a person can’t be involved in several companies, but to actively recruit in more than one and be successful would be almost impossible.

I’m sure there are more specific reasons people loose interest, but I believe most would fit into one or more of these categories. Assuming you are working with a strong company, I really think following the right process for Approaching, Recruiting, Training, and Personal Development, can help us avoid most of the reasons for attrition except Bad Timing and the Unmotivated Person. The ideas covered in the following pages are basic and simple. There is not really any secrets in this business, not shortcuts either. If there were, I would have found them. Follow the principals outlined in this simple book, and you will see the power of duplication and the law of exponential growth in ACTION!

NEXTâ

Introduction
Recruiting the Right way & Basic Training
Plugging into Your MLM System - Part 1
Plugging into Your MLM System - Part 2
Plugging into Your MLM System - Part 3
Praise & Recognition - Part 1
Praise & Recognition - Part 2