Best MLM Success Training -
Making Your New MLM Dealers Stick! (page 7)

Praise & Recognition - Part 2

Monthly Newsletter  Every person who wishes to grow a large and prosperous MLM business must do a monthly newsletter, either by snail mail or email. Our first newsletter went out in our first month when we had only five dealers. The highest income earner said to do a newsletter, and we did it. It can be a one page letter with highlights of accomplishments and new information. You don’t get paid to do newsletters, so don’t spend hours typesetting and putting in lots of graphics. Keep it simple. Remember there are only three purposes for a newsletter:

1. Praise and Recognition for Accomplishments, and for small groups, welcome of new representatives. This should be the main focus of the newsletter. It is a fantastic feeling to see your name in a publication, even a one page newsletter. Most people never get to experience that.

2. Water Torture Prospects or Inactive Dealers. You should have a list of people who have said, “Not right now, maybe later” that you have asked permission to keep them posted on your progress. These individuals go on your Water Torture list so they are kept informed of your commitment and success. Every three to six months, give them a call and chat. Eventually, they may say, “OK, I give up. How did you make that much money last month?”

3. Promotion of Calls, Books, Tapes, and New Ideas and Products. Most people think, “I don’t have any new news so I guess I’ll skip the newsletter this month.” This is foolish. You won’t have any news next month either if you don’t create some excitement and momentum by promoting calls, products, books, tapes and new information. This is what we do. We are promoters. We lead people to try new ideas, to experience personal enrichment, empowering them to accomplish their goals! This is what a newsletter should do.

Use your imagination and come up with some achievable things that every worker in your organization could accomplish with a little work. In other words, every person who achieves the challenge wins. Avoid awards that are for the highest this or that. Again, each MLM company is different, but I’ll list some things we have done that motivate people.

• Cash Money! Every person who does a certain amount of volume, for a given period of time, award them with CASH! It is so fun! It doesn’t have to be a fortune, but make a big deal about the winners and awarding the money to them at meetings. People get excited about $50.00! Once we offered $1,000.00 CASH to every team in our group that achieved a certain rank by a given period of time. We awarded three teams $1,000 in cash at a special meeting, and it was very exciting! They also received a dozen red roses and tons of praise. They will be with us for life.

• Award top producers a certificate each month at the big meeting, and are asked to do a brief talk about what they are doing in their business to make things happen.

• Do XXX amount of volume and win a free fax machine!

• In our company, dealers win a free trip in only three months with a certain amount of consistent volume. We make a huge deal about the trip and the honor of the accomplishment. It is wise to use your contest and awards in conjunction with what your company promotes.

• Have awards for people who do 4 meetings or parties a month.

• Have a club they can become a part of if they do XXX amount of volume for three months. The Winner’s Circle, The Freedom Club, or whatever might go with your company.

• Have awards for high volume and for high recruiting. Most times these are the same people. Again, don’t make it an award that only one person can win, rather anyone who does XXX in volume or X in sponsoring gets the award. That’s the one thing that bothers me about the Olympics. Only one can get the gold. I think anybody who gets a 10 should get the gold! Don’t you?

Meetings or Parties  This is when you want to give the awards they have won, at the biggest meetings or get togethers you have. Make it special. Have them speak for a moment, even if they are a bit reluctant. It is great practice for doing meetings, and you want them to become addicted to applause! If it is a big meeting, have them talk into the microphone. It is exciting to hear your voice on the microphone for the first time. At meetings you can share accomplishments of your super stars and they love it.

Conference Calls  Arrange for your new and rising stars to be featured on a “National Conference Call.” This is so exciting, and your rising star will have every person they know listening in!

E-Mail  These can be “quickies.” Something like: Susan already has four parties booked this month, or Mike has sponsored another future millionaire, or Jeff has a great idea about retailing...

Book and Tape Reviews  Each month, have a leader review a special tape or book and get them to write a review to be published into your newsletter! You will encourage others to start listening to tapes and reading books so they can do the review!

Pictures! Pictures! Pictures!  Every large event, make sure you have a camera, film, and extra batteries for the flash - or digital camera if you have one. Top leaders and company owners know that we need to have our picture with them to put on our goal boards, so they are very tolerant of photo opportunities. Get your leaders and take their pictures with the big guys and girls. When you get the pictures developed, get doubles. Share pictures and let them know they are loved and appreciated!

Personal Notes and Phone Calls  In this high tech world of e-mail, voice mail and faxes, people are truly touched when we take the time to actually find a pen and write them a personal note. It can be just a few lines but it really is special. The top earner in our company has sent us many notes and they are in our company photo album. They mean a lot to us and it makes us feel like we mean a lot to him, too.

Lunch, Dinner, or Time With Your Leaders  Who do you want to give a big boost to? Call them and ask them if you can treat them to lunch. It lets people know you value them as a person and that you feel blessed that they are on your team. This leads into the next chapter, which is Master Mind Groups.

By being creative in ways to praise your MLM team, you can not only grow your income, but develop forever relationships that will stand the test of time. 

Introduction
Recruiting the Right way & Basic Training
Plugging into Your MLM System - Part 1
Plugging into Your MLM System - Part 2
Plugging into Your MLM System - Part 3
Praise & Recognition - Part 1
Praise & Recognition - Part 2