Best MLM Success Training -
Getting Referrals - The Key to Unending Growth

Customer Service & Organization

Because of the diversity of products and services offered in MLM, it is likely that customer service is a subject that applies to your business. It certainly is in ours. In the business we had before we found MLM, we took great pride in our customer service and that attitude we kept brought people back again and again. We would hand write Thank You cards, provide personal and rush service, and anything else we could do to stand out from the competition. We think people should do the same thing with their customers in MLM.

We maintain a mailing list of our previous customers so we can keep them notified of new products, reminders of service, and even send Christmas and Birthday cards! It is important to do so for several reasons. The first reason is because your customers are your referral base. Each time you drop by or call, it is an occasion to check on their product/service and ask for referrals. If the client has made a profitable transaction with you in the past (money or gifts for referrals) than they will probably be keeping their ears and eyes open for more referrals. Make sure your name and phone number is on what ever you are selling! You want them to be able to reach you or give your name out to an interested person.

You may be asking yourself, “How am I going to be organized enough to send Birthday Cards to my customers?” Really, it is quite simple and people do not forget the simple touches! We use a card file box and a “Birthday Sheet.” The birthday sheet is a simple paper with the 12 months of the year and you add a clients name and birthday in chronological order and at the first of each month, you address the cards and in the place where the stamp goes, put the date the card needs to be mailed to get there on time. This may take an hour or so to set up, but it will be worth thousands of dollars to your business. Always remember, we are in a PEOPLE BUSINESS!

Now, we’ll explain the card file box. Take a simple 4X6 card file box and add the tabs for the 31 days of the month and also the months of the year in the back. Do this for 3 groups. One is for your customer base, one for your prospects, and one is for your dealers. Fill a card out for each (qualified) person you speak to about your business. They should fall into one of the three categories. Write the name, address, phone, birthday, kids & spouse information, where they work, what their hobbies are and anything that is important about the contact. If you wish to keep your customers, you should contact them on a regular basis, at least every two or three months. You may want to write a quick note or perhaps give them a call. They will appreciate it, even if you are just leaving a message. Once you make the contact, or “touch” just place the card 2 months ahead in the file box. It is that simple.

For your prospects, you want to make the same notes and keep in touch with them if there is some exciting new announcement or something that might get their attention. A healthy bonus check is always something nice to show them, (provided you have an income disclosure statement from your company.) If you talk to a really good prospect but the timing is bad, just move their card a few months to the future. Make sure you ask them, “Hey, I know you are not interested is starting something new right now, but would you like me to keep you posted on the progress we make? You may run into someone who really needs this business.” 95% of the time they say yes.

Now, for your dealers, you need this box so you don’t forget someone or where they are in the learning process. You need to bring your new dealers through a training process and the card file box is a great way to keep track of who is in each stage of the business. If someone is a new dealer they need to attend a training session and order product. If they have ordered product they need to have a meeting. If they have a meeting, they need to get new dealers sponsored. You can keep up with your new dealer’s prime prospect’s names and phone numbers on their card. You can also keep up with what that new dealer’s dream is. In difficult or discouraging times, they may forget. You go to your box and pull out their card and say, “Debbie, you said you really wanted to have the money to send your kids to private school. Don’t let a bad business week steel your kid’s chance to attend that school! Let’s work past this and get back on track. Who can we call right now that you haven't spoken with yet?”

Using the 4X6 card system allows you manage your business in an organized way and you are able to get more accomplished because you know who you need to call or go see. Best of all, your prospects and customers know they are important to you because you go the extra mile and you even remember their kid’s names! It is a PEOPLE BUSINESS!

Introduction
Prime the Pump
Calling Your Referrals
Customer Service & Organization